Late 19th Century Victorian Transferware Army & Navy Cooperative Society Cherry Toothpaste Pot Lid w Gilt Rim

The most popular commodity sold in these transferware pots was toothpaste, with areca nut and cherry toothpastes being the most popular. It is interesting to note that cherry was limited to color, resulting from the addition of carmine to the areca nut flavored paste, rather than an actual cherry flavour or taste.

Tooth cleaning first become a hygenic standard in 18th century England, primarily for the upper classes, and was accomplished with a variety of tools. Tooth paste began appearing in the 19th century, and was marketed in these beautiful little pots beginning in the 1880s, when nearly every chemist or pharmacist would formulate his own recipe and print their own pots for advertising. 
Betel Nut or Areca Nut was a highly popular formulation which cleaned the teeth with a mild abrasive action (somewhat amusingly, Areca Nut is also an effective deworming agent). 

The pot lid was made in London England and is transfer printed in black. 
This one would be produced circa 1870-80.
The Army and Navy Co-Operative Society Ltd was formed in 1871 by a group of British army and navy officers, to supply domestic articles to its members at the lowest rates. It would become a members only department store, and is an excellent example of Victorian advertising and military co-operative wares.

Price marked at AUD$380.

Measurements: 7.5 dia, 1.6 cm height.
These pots are often chipped from use and/or found buried in mud. This is one of the better examples we have found, with some wear to the lid as pictured., including one small chip. Some wear to glaze and to base of lid as well.